DTC Content
How do we draw them in?
This is the question every brand attempts to answer. Included are examples of DTC content at the awareness and consideration stage.
DTC A/B Testing - Enfamil NeuroPro
The task was to create phase two of the Enfamil Family Beginnings (EFB) newsletter in partnership with What to Expect, using lower and upper-funnel messaging for A/B testing. The target audience included moms of babies ages 0-12 months. Newsletter A focused on direct sales language, while newsletter B took an emotional approach.
The goal: determine which approach prompts the use of the discount code.
Catchy Taglines - Clearasil
In this brief, the ask encompassed designing dynamic banners and social OLV copy for Walmart and Walgreens. The message had to appeal to both moms (top consumers) and Gen-Z (target audience). Focusing on back to school, I created the tagline: Fresh Face. Fresh Semester. to be amplified across all digital and social assets.
There were 93 in total.
