Fresh Faces with Clearasil

While part of the Dragons Content Studio, the team was presented with a brief for an adaptation and amplification of current assets (OLVs and banners). The assets were to reflect Clearasil’s current back-to-school promotion and needed a catchy tagline. I create: Fresh face. Fresh semester. and presented it to the Clearasil brand team, along with a mood board of the asset amplifications. In addition to the campaign tagline, I was tasked to create copy for both the banners and OLVs using highlighted product features that spoke to both moms and Gen-Z teens as the target consumer. The total assets were 93, created for both Walmart and Walgreens respectively.

Below, I’ve included the banner copy for both moms and teens, along with two frames from the final banners.

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TEENS (WALMART): CONSIDERATION / PERSUASION 

5-in-1 Pads
Frame 1: Treat acne on-the-go
Frame 2: From the Medicated Acne Experts
Frame 3: Fresh face. Fresh semester.

Rapid Rescue Wash 
Frame 1: Clear skin in 12 hours? Yes!
Frame 2: From the Medicated Acne Experts
Frame 3. Fresh face. Fresh semester.

MOMS (WALGREENS): CONSIDERATION / PERSUASION

Rapid Rescue Pads
Frame 1: Medicated pads for Teens
Frame 2: Helps unblock pores
Frame 3: For clearer skin in 4 hours

Rapid Rescue Wash
Frame 1: Our medicated cleanser   
Frame 2: To prevent breakouts
Frame 3: For fast results in 12 hours