DTC with Enfamil NeuroPro
Working with the Dragons Content Studio, we partnered with the DTC team to encourage DTC sales through Enfamil’s EnfaShop. Our task was to create a sales-driven and emotion/educational driven newsletter for A/B testing, to see which approach better resonated with EFB (Enfamil Family Beginnings) members. These newsletters served as phase II of a 3-phase series of content marketing in partnership with What to Expect. I wrote the following copy with both sales and education driven language. The final results are also included below.
Body text - sales
Subject line: 3 Brainbuilding benefits of NeuroPro
Preheader: For brains that inspire
NeuroPro’s brainbuilding formula is not just inspired by breast milk, it also includes 3 key benefits to support your baby’s brain development.
Proteins specific to brainbuilding.
NeuroPro includes a formulated blend of MFGM and DHA, proteins specific to brain development found in breast milk.
Backed by science.
Clinical research shows MFGM in formula supports cognitive development similar to breast milk.*
Complete nutrition through the first 12 months.
NeuroPro provides the nutrients your baby needs with easy-to-digest proteins and dual prebiotics for immune health.
Building brains that inspire the world.
Save $5 when you shop at Enfamil.com**
Let’s fuel the wonder.
Save Now
*As measured by Bayley-III cognitive score at 12 months in a different formula with MFGM added as an ingredient.
**Discount applied at checkout
Body text - emotion
Subject line: 3 Ways to Inspire Brain Building
Preheader: Celebrating milestones
Have a window seat
Window-watching with your baby is a great way to stimulate their senses. Sounds from cars, the wind, and birds help them recognize patterns and make connections between what they see and hear.
Silly Faces
Playing silly faces helps develop emotional cues and assists motor skill development. Babies are better able to recognize facial movements and connect them to feelings.
Mealtime Moments
Feeding your baby NeuroPro gives them the building blocks they need for brain development. Our formulated blend of MFGM and DHA (brain-building proteins found in breast milk) ensure your baby’s needs are met even during downtime
Add NeuroPro to your baby’s regimen and receive $5 off your purchase*
Nourish the brain with NeuroPro.
Shop Now.
*Discount applied at checkout
