Social and Blogs
At the core of who I am, creative writing is where I shine. Featured are a few notable pieces. Click here to review all my blog content.
A Boudoir Boost - The Temptress Boudoir
I was contracted by Rashida Khan Bey Miller—CEO and creator of The Temptress Boudoir —as a copywriter, and storyteller to work with her creative team on the relaunch of the shop—a 3-week campaign titled The Invocation.
The goal was to reintroduce their consumer market and community to the fresh rebrand. Each week offered a different look and theme. At the time of the relaunch, we were sheltered in place, so while all looks were not presented, the sensual and self-care campaigns were launched.
A Pop-up Pitch - BMP Voices
I answered an open call for the Brain Mill Press (BMP) pop-up magazine Voices. The category for this online issue was anger.
We were challenged to talk about what sparks anger, how anger affects our society or the many expressions of anger. I chose to look at anger from a transformative lens and discuss how it can be a tool of alchemic healing.
Here’s an excerpt:
Feelings of anger tend to be triggered by incidents left bottled up in our belly—the seat of our emotions. The bottled-up feelings burst and transmute into destructive behavior. The aftermath unearths a rebirth that’s not always positive.
Could it be the Phoenix was an angry bird, tired of her old life, and allowed herself to combust to cleanse her spirit of what no longer served her?
Skincare Science
While freelancing for Cetaphil, I was tasked to create an article that highlighted the signs of skin sensitivity. The article needed to provide reasoning backed by science and include linkbacks for further research. Although the original article was tabled, it was later expanded into the current post found here.
Click below for the original piece.
A Call to Action for DEI
During my time as the DEI Lead for Calcium+Company, leaders in the DEI healthcare space were asked to contribute to Med Ad News’ Healthcare Agency Roundtable for their December 2022 issue.
The question asked: What is your organization doing to ensure that diversity, equity, and inclusion continue to be a prominent part of the conversation, having actionable impact and results?
Here’s an excerpt of what I shared:
We understand that diversity, equity, and inclusion go beyond evergreen programs and must be embedded into the fabric of our culture. As an agency of healthcare communications, our account, creatives, and strategists must view marketing from a DEI-centered lens. The considerations of representation, inequities, patient care and support, and share of voice from healthcare providers must be at the forefront of every insight, strategic imperative, and activation we propose.
